How creative content in socia media can help develop the sector Fast-moving consumer goods
Task: To explore the extent to which creative content and social media advertising can simulate the development of this sector, familiarize consumers with the product and present it in the most successful and effective way with the help of creativity.
Idea: For the purpose of this study and to analyze the impact of online advertising on business, we present to you Vitamin Well – a brand that falls precisely in this sector. Here we show some of our most successful branding campaigns on Facebook and the positive influence and the need for creativity and advertising in the digital world that contribute to the development of the sector.
Since the FMCG sector is one of the most important because it covers all the small purchases that we make everyday and impulsive consumers, it takes a very large scale from the market and can not be ignored, and on the contrary – it has to be stimulated.
Work: For the purpose of successful online consumer communication, we created creative and varied content from designer visions, gifs, videos, award games that successfully positioned the product and attracted fans to our clients page. We have carefully scanned the smallest details about the product and the target so to content is appealing and brand friendly.
For the purposes of our campaigns, we highlighted a few things:
First: when presenting the product we emphasized its distinctive characteristics – a vitamin drink, healthy and full of vitamins, but also amazing to quench the thirst. This was extremely important to familiarize our consumers with the product and to present it successfully as an alternative to carbonated beverages.
Secondly: we have developed communication campaign on Facebook Ads – we have created viral content to engage our customers.
Third: we have chosen the right target – athletes; users leading a healthy and active lifestyle; traveling; working. We created content that is diverse and targeted to everyone in the target group.
The use of social media helps the FMCG sector better know its consumers, respond to their needs and tastes, inquire about them and receive feedback that helps for business purposes. Vitamin Well – a customer who is in this sector and we have helped him to be popularized in the digital space and put on the market. We were preparing creative and entertaining content aimed at the right moments. With creative content in ads, we have communicated new products, prize games, brand-related content and product with benefits.
The FMCG sector is extremely dynamic and its trends are constantly changing. Digital marketing is the one that can offer flexibility when changing messages to the customer. Creative content in social media helps us to reach our audience much faster and respond to changes in consumer tastes and preferences in the most effective way.
We organized games that engage users and have achieved good results at a small budget!
We created design visions and videos that entertained our target!