blog_article_fast-moving-goods

How creative content in socia media can help develop the sector Fast-moving consumer goods

The FMCG sector is one of the most important because it covers all the small purchases that we make every day as impulsive consumers, it takes a very large scale from the market and can not be ignored, and on the contrary – it has to be stimulated.

In order to explore the extent to which creative content and social media advertising can simulate the development of this sector, familiarize consumers with the product and present it in the most effective way, we have to analyze the impact of online advertising on business. Vitamin Well is a brand that falls precisely in this sector, so here we show some of our most successful branding campaigns and explain the need for creativity and advertising in the digital world that contribute to the development of the sector.

Work: For the purpose of successful online consumer communication, we created creative and varied content from designer visuals, gifs, videos, award games that successfully positioned the product and attracted fans to our client’s page. We have carefully scanned the smallest details about the product and the target in order to make the content as appealing and brand friendly as possible.

For the purposes of our campaigns, we highlighted a few things:

– when presenting the product we emphasized its distinctive characteristics – a vitamin, healthy drink, and also amazing to quench the thirst. This was extremely important to familiarize our consumers with the product and to present it successfully as an alternative to carbonated beverages.

– we have developed communication campaign on Facebook Ads – we have created viral content to engage our customers.

– we have chosen the right target – athletes; users leading a healthy and active lifestyle; traveling; working. The content was diverse and targeted to everyone in our target group.

The FMCG sector is extremely dynamic and its trends are constantly changing. Digital marketing is the one that can offer flexibility when changing messages to the customer. Creative content in social media helps us to reach our audience much faster and respond to changes in consumer tastes and preferences in the most effective way.

Results:

We organized games that engage users and have achieved good results at a small budget!

Screenshot-2018-3-29 Vitamin Well Bulgaria

Screenshot-2018-3-29 Vitamin Well Bulgaria

Screenshot-2018-3-29 Vitamin Well Bulgaria

 

We created design visions and videos that entertained our target!

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