Corporate or creative?

 Creativity for B2B

Undoubtedly B2B sector is one of the most influential in the market and one of the most widespread business models. Bored, versatile, corporate, right? In fact, it is our job to add a drop of color and a dose of creativity to this  strictly formal sector.

In this article we will introduce you to HMC Plc. – our longstanding and faithful client who has trusted our experience of communicating with our Bulgarian and international customers and wished to talk about steel as any other B2B brand – human. Our client is a leader in the manufacture and installation of metal structures and equipment, processing and trade of reinforced steel. HMC Plc. not just wanted to position their company in the digital world, they wanted to develop their brand and position it in a more attractive and fun way for their customers, partners and employees.

As for any brand, it is extremely important to show its projects, the events in which the company participates or organizes, as well as all the technical details that would be of interest to future customers. But in this article, we will focus entirely on the creative content of the brand we have created.

Here are some creative visuals. Our main goal is to tie the brand to the holiday, to look as if it is part of it, and not simply to reflect the date.


 For the Unification Day, we connected the brand idea with the insight that stable construction is built on strong and lasting connections.

We have also implemented Real Time Marketing, hard to apply in this sector, during the summer rainy weather. Our goal was to show the durability of steel structures that are durable for all weather conditions.


So, corporate or creative? Do not be afraid that you will lose your image of a respected, imposed, successful, and big company in the B2B sector. Take the challenge of trusting your brand in a creative agency and continuing to draw your attention to yourself and your customers and partners. Remember, there are 2 reasons why your business will fail – either your customers don’t know you or they will forget you 🙂 And you,  do not forget to follow us on our blog, social media, and everywhere …


Galq have a Bachelor's degree in Marketing & Advertising from which follows the digital marketing to become an integral part of her life. She is young, energetic, responsible and open to new knowledge. She describes herself as a person who handles hardships, loves challenges, and strives to achieve everything she puts her focus on.