How to Create & Manage a LinkedIn Company Page: A to Z!
Did someone say “business”?! No doubt the best place is LinkedIn: the biggest social media for professionals in the world!
More and more people are turning to LinkedIn in search for career opportunities. People who are eager to know more about companies, their services and corporate message. Understanding this trend over 2 million companies invest efforts and financial resources to reach the right circle of clients. They do that through a company page which clearly communicates their identity and services!
Creating a company page is easy! You simply need a company logo, banner and description! But that is only the beginning!
Here are our 13 tips for successfully managing your LinkedIn company page:
1. Know your audience well
Before creating your company’s page it’s vital that you get to know the audience you want to reach. Research the profiles of real LinkedIn users to find out what their interests are as well as the companies they follow. This is an easy way to understand how to position your page the right way.
2. Turn your page into an oasis of useful information
Having in mind your followers and what they like and aspire to, turn your page in a place where they can receive useful information about your business and industry.
3. Make your company page easy to find
You want the right people to find your page? Include detailed information about what your company does, field of expertise as well as useful links to your corporate website, blog and social media profiles.
A great plus to LinkedIn company pages is that they always rank better on Google. So help other professionals and potential clients find you easily!
4. Build a community of followers
LinkedIn is the biggest social network for professionals in the world. You can easily reach out to the right audience and turn them into a loyal community spreading your message. The more people know about your brand and services, the more business you will draw in through “word of mouth” recommendations.
5. Engage your employees
Your employees are your most loyal supporters. Encourage them to show their support by adding their occupation in your company to their public profile. They will automatically be added to your followers list and this will bring additional traffic to your page.
6. Turn your present clients into LinkedIn followers
Your present clients know the value you’re giving them. Use LinkedIn as a platform where they can share their positive experiences – simply ask them to follow your page. Don’t forget to add a “Join us on LinkedIn” button to your website, blog and newsletter templates.
7. Promote your brand in LinkedIn groups
Find groups suitable for your business and/or industry, join them and actively take part in the discussions. Add value to the members of the groups by sharing valuable information and resources from your company’s page. This will drive traffic directly to you once again.
8. Use LinkedIn Ads & Sponsored Updates
Reach people outside your network – promote your business using LinkedIn Ads and Sponsored Updates. When you use the targeting options (position, location and/or industry) you will reach the right circle of users much more easily and trust me, they will become your loyal spokespeople.
9. Track your progress
Use the Analytics section in your page to find out what kind of users you are reaching – try to understand their interests and behavior. Experiment with the time you publish – day of the week, hours of the day, subject and media format – this is an easy way to get an insight into what works best for you. And once you’ve found the formula, stick to it with consistency!
10. Create a diverse mix of overwhelming content
Your followers are a powerful channel for your company’s popularity. So make them happy – share quality content you know they will love and appreciate. On a daily basis publish information that shows your expertise, skills and leadership position in the industry. Share useful articles, hot new updates from your company, inspiration and more. Don’t be focused on self promotion all the time!
Different media formats like pictures and video clips can drastically raise your fans engagement and drive comments, likes and shares. Use all these formats as well as SlideShare presentations and links to articles for maximum fan engagement.
11. Publish frequently
Companies that publish 20 times a month reach 60% of their audience. So build a regular publishing schedule so your followers can count on you keeping them informed all the time.
12. Encourage your followers to comment and share
Every like, comment and share increases your reach in the LinkedIn network. Don’t be shy to ask your followers to like a picture or comment on a video.
13. Reply to comments and questions
In order to build loyalty and continue the conversation create a habit of replying to your followers comments and answering their questions. People like to know someone is listening to them!
Don’t forget that having a successful LinkedIn company pages takes a lot of strategic planning, consistency and ongoing communications with your followers. But trust me – it’s worth it! Long-term efforts in LinkedIn pay off richly with new business opportunities, new clients and key partnerships – exactly what every business needs!